Intro to
UX Research

Monday March 11 to Friday March 15. 1pm – 5pm EST.

Online and Typist Studios and Coffee, Toronto.

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UX Research has been one of the breakout fields in tech this past decade, with many people considering a pivot into the practice.

If this sounds like you, join us for this five-day introductory program, featuring dozens of senior researchers, to learn the basics of the trade, enough to set up and run your very own entry-level research project.

The field of UX Research has always been welcoming to newcomers from different career backgrounds, with many leaders in the space formerly working in customer support, design, or academia.

We hope to have you join us, and make our practice infinitely better, someday soon.

All scheduled times are in EST

All scheduled times in EST

Day 1

Monday March 11: Preparing for Research Projects

12:30 pm –
1:00 pm

Doors Open

1:00 pm –
1:15 pm

Welcome and Introductions

Alec Levin
Co-Founder and CEO at Learners

1:15 pm –
1:30 pm

What is research good for?

Tara Bassili,
Director of UX Research at BMO (AIR MILES)

1:30 pm –
2:00 pm

Elements of a Research Plan

Stevie Yap, PhD,
Head of UX Research, Security Software at IBM

2:00 pm –
2:30 pm

Target Users and Recruitment

Joey Brooke Jakob, PhD,
UX Research and Operations Leader

2:30 pm –
2:45 pm

Project Plan Walk-Through

Stevie Yap, PhD,
Head of UX Research, Security Software at IBM

Joey Brooke Jakob, PhD,
UX Research and Operations Leader

2:45 pm –
3:15 pm

Breakout Session: Creating a Project Plan

Tara Bassili,
Director of Research at BMO

3:15 pm –
3:30 pm

Break

3:30 pm –
4:00 pm

Project Plan Presentations

4:00 pm –
4:30 pm

SPONSOR DEMO

Finding the “Users” for Your User Research Project

4:30 pm –
5:00 pm

Debrief and Q+A

Stevie Yap, PhD,
Head of UX Research, Security Software at IBM

Joey Brooke Jakob, PhD,
UX Research and Operations Leader

Day 2

Tuesday March 12: User Interviews

12:30 pm –
1:00 pm

Doors Open

1:00 pm –
1:15 pm

What we learn through interviews

Tara Bassili,
Director of UX Research at BMO (AIR MILES)

1:15 pm –
1:45 pm

Preparing for User Interviews

Bianca Johnston,
Integrated Campaigns Lead at Shopify

1:45 pm –
2:15 pm

Conducting User Interviews

Lucille Liang,
UX Research Manager at Compass Digital

2:15 pm –
2:30 pm

Interview Demonstration

Lucille Liang,
UX Research Manager at Compass Digital

2:30 pm –
3:15 pm

Breakout Session: Writing an Interview Guide

3:15 pm –
3:30 pm

Break

3:30 pm –
4:00 pm

Partner Interview Presentations

Tara Bassili,
Director of Research at BMO

4:00 pm –
4:30 pm

SPONSOR DEMO

Scale Qualitative Insights with AI

4:30 pm –
5:00 pm

Debrief and Q+A

Tara Bassili,
Director of UX Research at BMO (AIR MILES)

Day 3

Wednesday March 13: Usability Testing

12:30 pm –
1:00 pm

Doors Open

1:00 pm –
1:15 pm

What we learn through usability Tests

Tara Bassili,
Director of UX Research at BMO (AIR MILES)

1:15 pm –
1:45 pm

Preparing for Usability Tests

Jenny Hwang,
Staff UX Researcher at GitHub

1:45 pm –
2:15 pm

Conducting Usability Tests

Zach McDonald,
Design Researcher at Dropbox

2:15 pm –
2:30 pm

Usability Test Demonstration

Tara Bassili,
Director of UX Research at BMO (AIR MILES)

2:30 pm –
3:15 pm

Breakout Session: Writing a Usability Test Guide

3:15 pm –
3:30 pm

Break

3:30 pm –
4:00 pm

Partner Interview Presentations

Tara Bassili,
Director of Research at BMO

4:00 pm –
4:30 pm

SPONSOR DEMO

Usability Testing for Teams

4:30 pm –
5:00 pm

Debrief and Q+A

Jenny Hwang,
Staff UX Researcher at GitHub

Zach McDonald,
Design Researcher at Dropbox

Day 4

Thursday March 14: Analysis, Synthesis and Communication

12:30 pm –
1:00 pm

Doors Open

1:00 pm –
1:15 pm

Strategically Managing Extensive Volumes of Textual content? Or… What do we do with all these words?

Tara Bassili,
Director of UX Research at BMO (AIR MILES)

1:15 pm –
2:00 pm

Analyzing Interview Data

Jessica Pavia,
Director of UX Research and Design Operations at BMO

2:00 pm –
2:45 pm

Analyzing Usability Test data

Julia Meriel,
Senior UX Researcher at Scribd

2:45 pm –
3:15 pm

Breakout Session: Practicing Analyzing Data

3:15 pm –
3:30 pm

Break

3:30 pm –
4:00 pm

Partner Presentations

Tara Bassili,
Director of Research at BMO

4:30 pm –
5:00 pm

Debrief and Q+A

Jessica Pavia,
Director of UX Research and Design Operations at BMO

Julia Meriel,
Senior UX Researcher at Scribd

Day 5

Friday March 15: UXR Career Pathing

12:30 pm –
1:00 pm

Doors Open

1:00 pm –
1:15 pm

What now?

Tara Bassili,
Director of UX Research at BMO (AIR MILES)

1:15 pm –
2:00 pm

UXR Career Pathing

Roy Opata Olende,
Head of UX Research at Zapier

2:00 pm –
2:45 pm

Panel: skills of a good researcher and research partner

Roy Opata Olende,
Head of UX Research at Zapier

Grace Ascuasiati,
Head of Product Research at Eventbrite

2:45 pm –
3:30 pm

Breakout Session: Designing Your Role Worksheet

3:30 pm –
3:45 pm

Break

4:15 pm –
4:45 pm

Panel: What to expect in landing a UXR Role

Tara Bassili,
Director of UX Research at BMO (AIR MILES)

Sanket Jadhav,
Research Manager at Stripe

4:45 pm –
5:00 pm

WRAPPING UP

Tara Bassili,
Director of UX Research at BMO (AIR MILES)

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