Big
Research

How do you do research with a customer base of millions… or even… billions?

The more customers you have, the more lines of business, the more team members, the more complexity. And that means research has to function much differently than in a smaller business.

At Big Research, we’re talking through some of the nuances of doing research at companies with some of the largest customer bases in the world, covering topics like building tools for team members, managing varied persona types, and socializing insights.