Thursday June 6. 9:00am – 4:00pm PST.

Online and Gallery 308 at Fort Mason Center, San Francisco.

About The Event

The biggest research event of the year is back for its seventh edition.

Block off your calendars, because UXRConf 2024 is coming at you on Thursday June 6, live from the Fort Mason Center in downtown San Francisco.

Whether you’re joining in-person or online, meet our newest roster of speakers, creatively solving problems on the frontier of research. Get ready to level up your practice, because it doesn’t get any bigger than this!

Tickets

Join us at Gallery 308
for UXRConf 2024.

For groups of 3+. Group tickets close Monday May 13.

Name Your Price tickets

are now closed.

Live-streaming via Youtube. Get free online ticket.

Event Schedule

All times indicated are in PST

8:00 am

Coffee Hour

9:00 am

Welcome and Host Introduction

Colette Kolenda
Independent Research Leader

9:15 am

Moneyball UXR

In research, we’re often dealing with criticisms about sample sizes and confidence when it comes to qualitative research. However, if we take a Bayesian approach to our research, you can build a tremendous amount of confidence and certainty even in our findings from smaller sample sizes. In this talk, Joris leverages insights from his days building out the ‘Moneyball’ strategy as part of the Oakland Athletics baseball club to help researchers and their teams build confidence in their results.
Joris Drayer,
Staff UX Researcher, Equities
Lead at Robinhood

9:40 am

The Rise of the UX Research Scientist

As companies develop more advanced products and tackle novel problems, user research can be complemented by specialized domain expertise and a scientific approach. This provides a new opportunity for a UX role that has roots in academic research but is integrated within a product team. To fill this gap, we introduce the UX Research Scientist (UXRS) role that has been actively growing within Meta. As current UX Research Scientists with different research backgrounds, Madeline and Rose will highlight how a UXRS differs from other research roles, talk about the types of skills needed, and provide guidance for employers and researchers who may want to pursue this role.

Madeline Huberth,
UX Research Scientist at Meta

Rose Cooper,
UX Research Scientist at Meta

10:05 am

Special Announcement from Learners

10:20 am

Break and Sponsor Demo

In research, we’re often dealing with criticisms about sample sizes and confidence when it comes to qualitative research. However, if we take a Bayesian approach to our research, you can build a tremendous amount of confidence and certainty even in our findings.

10:45 am

Leading with Strategic Foresight

It can be challenging for UXRs to drive strategic decisions your organization needs to make. It always seems there’s never enough time to answer the big questions. But it can be done by spending just a few hours a week on the practice of strategic foresight. You can be the one facilitating key conversations, bringing the big insights, and helping set the direction of your team and company. In this talk, Sam walks us through incorporating strategic foresight into your every-day research practice.

Sam Ladner,
Author and Executive Director

11:10 am

Researching Customer Journeys at Scale

We all know the importance of showing the right thing at the right time for users. But what if we could predict a user’s goal and adapt the experience in real time to meet their needs? In this talk, Jennifer will discuss how to level up your customer journey UX Research, so you can maximize your impact on the user and the business.

Jennifer Siedjak,
Director of UX Research at Tapestry

11:35 am

The Discipline of Hope: How to not lose yourself in UXR

During this time together, Vivianne will explore the critical role of hope in UX Research against the backdrop of industry, personal, and societal hurdles and present a framework for incorporating hope into research practices. This talk highlights how practitioners can foster hope and drive significant transformation by deeply understanding users, questioning current standards, and prioritizing a healthier relationship with self-care. Attendees will leave this session with a rejuvenated dedication to weaving hope into their practice and with the tools to enhance their relationship with work, with others, and, above all, with themselves.

Vivianne Castillo,
Founder and CEO at HmntyCntrd

12:00 pm – 1:30 pm

Lunch Break and Sponsor Demos

12:00 pm

In research, we’re often dealing with criticisms about sample sizes and confidence when it comes to qualitative research. However, if we take a Bayesian approach to our research, you can build a tremendous amount of confidence and certainty even in our findings.

12:30 pm

In research, we’re often dealing with criticisms about sample sizes and confidence when it comes to qualitative research. However, if we take a Bayesian approach to our research, you can build a tremendous amount of confidence and certainty even in our findings.

1:00 pm

In research, we’re often dealing with criticisms about sample sizes and confidence when it comes to qualitative research. However, if we take a Bayesian approach to our research, you can build a tremendous amount of confidence and certainty even in our findings.

1:30 pm

Putting AI to Work for UX Researchers

AI has impacted how we think about our jobs, our roles, and future of our professional existence. But instead of living in the fear of being replaced, we have a unique opportunity to harness this evolving technology and leverage it to support, enhance, and accelerate the impact of human-centered research to a scale not possible before. In this talk, Christie will share how her research team at Autodesk customized AI models to do exactly that.

Christie McAllister,
Director of Experience Research at Autodesk

1:55 pm

Insights to Income

User Research goes beyond enhancing experiences—it’s a powerful tool for boosting profitability and widening market share. In this talk, Michael will show you how to link user insights with financial forecasts, revealing the tangible impact of product features on a company’s bottom line. Michael will draw from diverse case studies, ranging from streaming services to the aviation sector, to demonstrate practical strategies for leveraging User Research to achieve both standout user experiences and solid financial gains.

Michael Lombardo,
Independent Research Leader

2:20 pm

Efficiency Through Research Blueprints

In the face of mounting pressure to accomplish more with less, finding the next edge in productivity seems daunting. However, by adopting a bird’s-eye view of workflows and touchpoints, opportunities can be effectively mapped out. In this talk, Nicole will share her approach to gaining valuable strategies for identifying efficiency gaps, maximizing impact, and fostering team success.

Nicole Wright,
Director of Research at HoneyBook

2:45 pm

Break and Sponsor Demo

In research, we’re often dealing with criticisms about sample sizes and confidence when it comes to qualitative research. However, if we take a Bayesian approach to our research, you can build a tremendous amount of confidence and certainty even in our findings.

3:10 pm

Make it Matter

Why does UX Research exist? In this talk, Marie will explore how to move beyond trying to do perfect research to doing the most useful research for the situation. Learn how to land the “so what?” to make your insights actionable, deliver difficult findings in a constructive way, and more!

Marie Sbrocca,
UX Research Leader, Gemini at Google

3:35 pm

Bootstrapping Trust

The chaos of a low UX maturity organization or team often frustrates researchers who must establish a research practice. Trust in research accelerates when team members view each other as credible contributors. In this talk, Kristen will introduce a model to leverage strengths, outline tactics, and create a consensus-oriented research foundation.

Dr. Kristen Guth,
Senior User Researcher at Snowflake

4:00 pm

Happy Hour(s)

8:00 am –
9:15 am

Coffee Hour

9:15 am –
9:30 am

Welcome and Host Introduction

Colette Kolenda
Independent Research Leader

9:30 am –
9:55 am

Moneyball UXR

In research, we’re often dealing with criticisms about sample sizes and confidence when it comes to qualitative research. However, if we take a Bayesian approach to our research, you can build a tremendous amount of confidence and certainty even in our findings from smaller sample sizes. In this talk, Joris leverages insights from his days building out the ‘Moneyball’ strategy as part of the Oakland Athletics baseball club to help researchers and their teams build confidence in their results.
Joris Drayer,
Staff UX Researcher, Equities Lead at Robinhood

9:55 am –
10:20 am

The Rise of the UX Research Scientist

As companies develop more advanced products and tackle novel problems, user research can be complemented by specialized domain expertise and a scientific approach. This provides a new opportunity for a UX role that has roots in academic research but is integrated within a product team. To fill this gap, we introduce the UX Research Scientist (UXRS) role that has been actively growing within Meta. As current UX Research Scientists with different research backgrounds, Madeline and Rose will highlight how a UXRS differs from other research roles, talk about the types of skills needed, and provide guidance for employers and researchers who may want to pursue this role.
Madeline Huberth,
UX Research Scientist at Meta
Rose Cooper,
UX Research Scientist at Meta

10:20 am –
10:45 am

Break

Sponsor Announcement

10:45 am –
11:10 am

Leading with Strategic Foresight

It can be challenging for UXRs to drive strategic decisions your organization needs to make. It always seems there’s never enough time to answer the big questions. But it can be done by spending just a few hours a week on the practice of strategic foresight. You can be the one facilitating key conversations, bringing the big insights, and helping set the direction of your team and company. In this talk, Sam walks us through incorporating strategic foresight into your every-day research practice.

Sam Ladner,
Author and Executive Director

11:10 am –
11:35 am

Researching Customer Journeys at Scale

We all know the importance of showing the right thing at the right time for users. But what if we could predict a user’s goal and adapt the experience in real time to meet their needs? In this talk, Jennifer will discuss how to level up your customer journey UX Research, so you can maximize your impact on the user and the business.
Jennifer Siedjak,
Director of UX Research at Tapestry

11:35 am –
12:00 pm

The Discipline of Hope: How to Not Lose Yourself in UXR

During this time together, Vivianne will explore the critical role of hope in UX Research against the backdrop of industry, personal, and societal hurdles and presents a framework for incorporating hope into research practices. This talk highlights how practitioners can foster hope and drive significant transformation by deeply understanding users, questioning current standards, and prioritizing a healthier relationship with self-care. Attendees can expect to leave this session with a rejuvenated dedication to weaving hope into their practice and with the tools to enhance their relationship with work, with others, and, above all, with themselves.
Vivianne Castillo,
Founder and CEO at HmntyCntrd

12:00 pm –
1:30 pm

LUNCH BREAK

Sponsor Announcement

Sponsor Announcement

Sponsor Announcement

1:30 pm –
1:55 pm

Putting AI to Work for UX Researchers

AI has impacted how we think about our jobs, our roles, and the future of our professional existence. But instead of living in the fear of being replaced, we have a unique opportunity to harness this evolving technology and leverage it to support, enhance, and accelerate the impact of human-centered research to a scale not possible before. In this talk, Christie will share how her research team at Autodesk customized AI models to do exactly just that.
Christie McAllister,
Director of Experience Research at Autodesk

1:55 pm –
2:20 pm

Insights to Income

User Research goes beyond enhancing experiences—it’s a powerful tool for boosting profitability and widening market share. This talk will show you how to link user insights with financial forecasts, revealing the tangible impact of product features on a company’s bottom line. Michael will draw from diverse case studies, ranging from streaming services to the aviation sector, to demonstrate practical strategies for leveraging User Research to achieve both standout user experiences and solid financial gains.
Michael Lombardo,
Independent Research Leader

2:20 pm –
2:45 pm

Efficiency Through Research Blueprints

In the face of mounting pressure to accomplish more with less, finding the next edge in productivity seems daunting. However, by adopting a bird’s-eye view of workflows and touchpoints, opportunities can be effectively mapped out. In this talk, Nicole will share her approach to gaining valuable strategies for identifying efficiency gaps, maximizing impact, and fostering team success.
Nicole Wright,
Director of Research at HoneyBook

2:45 pm –
3:10 pm

Break

3:10 pm –
3:35 pm

Make It Matter

Why does UX Research exist? In this talk, Marie will explore how to move beyond trying to do the perfect research to doing the most useful research for the situation. Learn how to land the “so what?” to make your insights actionable, deliver difficult findings in a constructive way, and more!
Marie Sbrocca,
UX Research Leader, Gemini at Google

3:35 pm –
4:00 pm

Bootstrapping Trust

The chaos of a low UX maturity organization or team often frustrates researchers who must establish a research practice. Trust in research accelerates when team members view each other as credible contributors. In this talk, Kristen will introduce a model to leverage strengths, outline tactics, and create a consensus-oriented research foundation.
Dr. Kristen Guth,
Senior User Researcher at Snowflake

4:00 pm –
6:00 pm

Happy Hour

11:00 am

Welcome and host introduction

Colette Kolenda
Independent Research Leader

Our Annual Research Community Sponsors

Meet the research toolkit of your dreams. Learners is proud to partner with some of the best products in the research space. From incentive payments to recruitment to AI-powered tools, these products have you covered.

TITLE Sponsor

Gold Sponsor