In this session, Michelle and Warren will delve into the essential principles underpinning successful cross-functional collaboration and its transformative potential for product outcomes within the enterprise. The discussion will revolve around key methods for enabling stakeholders to ‘see themselves’ in the research by co-creating a shared vision that enhances engagement and ownership, while promoting active participation in the research process. Moreover, Michelle and Warren will explore the pivotal role of strategic partnership in elevating the status of research as an indispensable asset in the long-term organizational planning. We are inviting key thought leaders in the space to partake in this discussion around how they navigate these topics in their work, and would love for you to participate and contribute to this important dialogue! Join us as we unravel techniques to develop a profound understanding of our teams, partners, and customers, to identify product solutions that deliver unparalleled value. Together, let’s enable others to harness the power of collaboration and tactical insight to drive research impact across the enterprise.