Growth UXR

Monday June 2, 12:30pm – 4:30pm PT

Fort Mason Center for Arts and Culture, San Francisco and Online

About
The Event

With all the turmoil going on in our field, tying our work back to the numbers our organizations care about matters more than ever.

In the past, much of our work has focused on improving experiences for our users. We love to see it, but it doesn’t pay the bills. Growth does.

When leadership sees work that ties directly to the user and revenue growth they are being measured against, they take note. And the more we tie our insights to those growth goals, the more successful research will be on the individual and discipline level.

So, how do we get more growth wins on the board? Let’s talk about some new approaches we can use to drive the bottom line.

Curated and Hosted by Zoë Glas
Staff UX Researcher at Google

Zoë Glas is a Staff User Researcher who’s been leading high-impact research projects at fast growing companies like Youtube, Lyft, and now, Google.

Her ability to see research as a tool to drive business outcomes has driven her growth, and makes her an indispensable partner for the product teams she works with.

Event Schedule

All scheduled times are in PT

12:30pm – 1:00pm

Coffee, Snacks and Welcome

1:00pm – 1:30pm

Discovering New Monetization Opportunities

Research often focuses on user satisfaction and engagement—but it can also uncover new ways to grow the business. In this talk, Constantine Konstantakis shares how researchers can identify new revenue streams, helping teams make decisions that drive both product and profit.

Constantine Konstantakis

Principal Researcher at TikTok

1:30pm – 2:00pm

Researching to Win

Research is often a reactive practice, disconnected from the mission-critical decisions that propel a company’s growth in revenue and users. But what if your insights became a secret weapon for capturing market share? In this talk, Jennie from Rippling shares how her team is researching to win. Discover the importance of expanding your inquiry beyond core ICPs and use cases, and why studying the competition should be central to your roadmaps. Develop a compelling point of view on what a winning product looks like—one that leadership can’t ignore.

Jennie Doberne

Director of Research at Rippling

2:00pm – 2:30pm

UXR for 0 to 1 Monetization

Early monetization is a different challenge than optimizing an existing business model. In this talk, Jesyka Palmer shares how researchers can navigate those first revenue decisions and uncover the right opportunity to earn that crucial first dollar.

Jesyka Palmer

Staff UX Researcher at Google

2:30pm – 3:00pm

Break

3:00pm – 3:30pm

Research for Long-Horizon Growth

While some growth research drives immediate results, others need to look much further ahead. In this talk, Gus Griffin shares his approach to researching long-term opportunities that help teams stay ahead of market shifts and emerging technologies.

Gus Griffin

Sr. Strategic Growth Researcher at Figma

3:30pm – 4:00pm

Logging in to Growth UXR

To do growth research at scale, we need more than just interviews and surveys. In this talk, David Orzechowicz shares how user logs can reveal powerful growth levers hiding in plain sight—and why this underused method deserves a spot in every researcher’s toolkit.

David Orzechowicz
UX Researcher at Google

4:00pm – 4:30pm

Closing Thoughts and Wrap Up

Tickets

Free
In-Person

Join us at the Fort Mason Center for Arts and Culture in San Francisco.

Free
Livestream

Watch the event in real time with the entire research community.

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This Event Is
Brought To You By

Title Sponsor

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Everything researchers need to know to reach their professional growth goals for the year. Events will take place in downtown.

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Research Week Sponsors

Make user insights available at the speed of product development

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Single Event Sponsors

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Get the depth of an interview at the speed and scale of a survey. Let AI lead and synthesize video interviews, usability tests, concept testing sessions, and much more. Trusted by brands like WeightWatchers, Nestle, Hubspot, and more.

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Easily collect in-the-moment user sentiment and behavior, instantly analyze it with Sprig AI, and make smarter recommendations in less time.

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Better, Faster, more Strategic UX Frameworks

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