Enterprise
UXR: Impact

Wednesday October 2, 4:30pm – 7pm PST
ServiceNow, 2225 Lawson Lane, Santa Clara and Online

Event Overview

If a research report lands on someone’s desk, but no one’s there to read it, did it really have an impact?

As researchers, we know impact is what it’s all about. But, impact is a funny concept. One that feels impossibly difficult to measure, and sometimes hard to even describe in precise terms.

In this edition of Enterprise UXR, we’re getting together to talk about exactly this topic: impact. How to have an impact, how to understand the impact you’re making, and how to grow the scope of that impact over time.

Tickets

Join us at Gallery 308
for UXRConf 2024.

$699 USD Buy Now

For groups of 3+,
reach out to Alec.

Name Your Price tickets

are now closed.

Live-streaming via Youtube. Get free online ticket.

Event Schedule

All scheduled times are in PST

4:30pm – 5pm

Doors Open

5pm – 5:10pm

Welcome

Anand Tharanathan
VP, Global Head of Research and Insights at ServiceNow

5:10pm – 5:45pm

Enterprise UXR: Research Impact

All job functions within a company need to show how they provide value to the business. The UX research function is no different. There are many factors to consider when measuring the impact of UX research within an organization. The ServiceNow UX Research & Insights (UXRI) team has spent a considerable amount of time thinking about this and have aligned on a definition internally.

We would love to discuss this and learn from external UX Research experts about how they define ‘research impact’. Additionally, many UX research teams struggle to measure their impact consistently and objectively. It’s often a tedious manual process. The ServiceNow UXRI has also addressed this challenge by designing a system to automatically measure our impact using our own tools. We are looking forward to sharing this, and also learning how research impact is measured in other organizations.

Shibani Shah
Director, UX Research at ServiceNow

5:45pm – 6:30pm

Research Impact Roundtable

Anand Tharanathan
VP, Global Head of Research and Insights at ServiceNow

Prakaash Selvaraj
Head of Platform Product Experiences at ServiceNow

Sancho Pinto
VP of Product Management, Unified Employee Experiences at ServiceNow

Ioana Badea
Sr. Director, Head of Insights at Personio

6:30pm – 7pm

Wrap Up and Social

About ServiceNow

As a leader in enterprise B2B software, ServiceNow powers the work of many of the world’s biggest brands we all know and use.

With a diverse customer base and varying needs, ServiceNow relies on the research and insights team to gain a deeper understanding of customer requirements and identify growth opportunities.

Tune in to Enterprise UXR series to hear the latest learnings from the ServiceNow research team to stay on the leading edge of all things B2B research